You can increase the revenue for your online store by implementing revenue-enhancing features to your store. These features either attempt to increase the dollar value of an average purchase, or increase the likelihood of getting a return customer. Many highly successful online stores implement these features. If you want your store to have a boost in revenue, you can consider these too erp prestashop.

1. Cross Selling.

When your visitor lands on a product detail page, implement cross selling by recommending related products to the visitor. For example, if someone lands on a hiking shoe product page, you can recommend some hiking poles. Since you know that the visitor is interested in hiking (thus looking at hiking shoes), it is likely that hiking poles would be of interest to him as well.

2. Up-selling.

Product up-sells also typically appear on a product detail page, but instead of recommending a related product, an up-sell recommends a premium, more expensive, larger or more fully featured version of the same product. For example, on the $50 20-liter hiking backpack page, you might recommend a $80 50-liter hiking backpack.

3. Featured Items.

Featured items can come in many forms from bestsellers, hot deals, latest products or special promotions. The idea behind this is that instead of waiting for the visitor to surf to the product they want, the store needs to pro-actively promote items. A featured items section can be used to also get rid of off season stock, or focus your store on selling the higher margin item.

4. Date reminders.

People don’t only buy stuff online for themselves, but also as gifts for other people on special occasions. One way to increase your store’s revenue over a particular occasion would be to email your shoppers directly to inform them about a particular upcoming event. Alternatively, you could also place that date reminder prominently in the header of your store. For example, one month before Mothers’ Day, you can create a banner right at the top of your store and tell your visitors that Mothers’ Day is coming, and you have some recommendations for gifts.

Managing a successful online store requires a lot of deliberate thinking, and implementing features that help in sales. However, when done properly, these efforts will paying themselves off time and again, when you see your store raking in more revenue than you can imagine.

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